C L E A R
CLEAR: easy to perceive, understand, or interpret. synonyms: understandable, comprehensible, intelligible, easy to understand, plain, direct, uncomplicated, explicit, lucid, perspicuous, coherent, logical, distinct, simple, straightforward, clearly expressed, unambiguous, clear-cut, crystal clear, accessible, user-friendly.
Everyone has a design aesthetic and working in the fashion industry I also understand that everyone’s style is different. Individuality is everything and I admire those people who appreciate their individual aesthetic (especially the designers!).
During my time as a graphic designer and then an Art Director working on many different subjects and brands I have tried to keep one thing constant: the clarity with which I present things. I believe that, no matter how complicated, intelligent or technologically advanced we become, the way we communicate should remain clear and concise.
It’s just a coincidence that my name reflects not just the way I design but also the way I communicate and build relationships with people. I hope when we meet and you see the way I work you’ll agree.